Art direction

Skype Translator Campaign Photo Shoot

Skype wanted to showcase the new feature in the product that it developed. Our team, along with marketing, put together and created a campaign to complete this challenge. A piece of the puzzle was to shoot photographs telling the story of three use-case scenarios highlighting the new product feature which will support the campaign in multiple mediums. As the Senior Art Director, I worked with the production group to provide feedback and direction to make sure that the Skype brand messaging was portrayed clearly and authentically.