Just as the Skype brand updates occured, the Skype marketing team went into overdrive and which required more campaign landing pages built. Previously, landing pages were created by a mix of internal and external teams, which led to variances in visual and functional experiences. It was my challenge to create a system for the campaign landing pages and put together standards and guidelines be followed—in tandem with having the modularized templates built on an in-house CMS by the Skype WebDev Team.