Websites and microsites
Skype Qik: Battle for Love
The Skype Qik: Battle for Love campaign promoted the Skype Qik application localized in Russia—where it held a psuedo contest with four individuals to do outrageous acts, to win a date with a model. As the Lead UX Designer in the internal Skype Marketing Web Team, I provided direction on user-centric design and direction on how to use the internal platform Oasis. Worked with an outside agency to utilize the accumulated assets and achieve the needs and goals based on the marketing strategy. The website was simple and media rich - with modules containing b-roll video hero, media carousels, videos, and a Skype activiation. Sype Qik is a video messaging app developed by Skype to capture and share spontaneous moments, developed by the Skype product design and engineering teams.